Per hourPromote your business on Google

£ 80

existing advert account / on-demand
  • Minimum duration 3 hours
  • Account manager
  • Competitor research
  •  Audience/customer research
  • Campaign setup
  • Ad copyrighting
  • Management and optimisation
  • Meeting and communication
  • Monthly reporting
  • Google analytics
  • Monthly reporting
  • Includes client onboarding & account manager
Get in touch

StarterPromote your business on Google

£ 499

Minimum term 2 months
  • Was £649 
  • New Google advert account and integration £400  Normally £600 
  • Minimum term 1 month
  • Time per month 8 hours
  • Account manager
  • Competitor research
  •  Audience/customer research
  • Campaign setup
  • Ad copyrighting
  • Management and optimisation
  • Meeting and communication
  • Monthly reporting
  • Google analytics
  • Monthly reporting
  • Includes client onboarding extra & account manager
Get in touch

AdvancedMigrate existing Google ads service to us

£ 600

Minimum term 2 months
  • Was £799
  • Existing Google Adwords account
  • Minimum term 1 month
  • Time per month 12 hours
  • Account manager
  • Competitor research
  •  Audience/customer research
  • Campaign setup
  • Ad copyrighting
  • Management and optimisation
  • Meeting and communication
  • Monthly reporting
  • Google analytics
  • Monthly reporting
  • Includes client onboarding extra & account manager
Get in touch

Google ads agency: Please note the inclusions noted above are examples only. Every business website project is unique with its own need's and characteristic's, so we'll take the time to understand your needs before providing an up-front fixed proposal based on time, effort and agreed deliverables. Our website's are designed and developed mainly on WordPress, but we do work with Shopify too.  Google advertising budget option will be qualified and proposed to the Client.

Do you provide eCommerce & ability to sell online?

Yes we do. Ecommerce is custom setup and can be integrated into any of our website options above for an additional fee. Please get in touch to explore further.

What does a Google Ads agency do?

Google Ad agencies help businesses use Google Ads to promote their brand, sell their products  or services online They may create an advertising strategy, create ads and optimise landing pages, manage campaigns, test and optimise adverts, measure and track results, support, advise and consult with businesses on how to sell more online.

Do you offer marketing support?

Yes we do. We are Chartered Marketing Specialists focused on sales and tangible outcomes that positively impacts your business bottom line.  Our team offer a variety of relevant and commercial marketing plans to include Google Adwords (adverts), Google search engine optimisation (SEO), social media paid advertising, video and paid promotion, direct marketing to include email marketing and SMS (text messages) as well as a number of other services relevant to businesses. To better ascertain your business needs and the right marketing strategy and tactics for you business.  Get in touch for a consultation.

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Can my business manage the new website on our own?

Yes absolutely. Our web design and development approach very much empowers businesses and business owners to manage their own websites on a day to day and week to week basis. Our approach removes complex web code and the reliance on us to manage your website. That said, we are always here to help and support your business and there may be a specialist aspect or business requirement that requires our support, for instance custom graphics/design, video or animations, ecommerce, payment gateways or a third party finance integration etc.


Google ads agency

What is web design?

Web design refers to the process of creating the visual appearance and layout of websites. It involves planning, conceptualizing, and arranging various elements, such as the overall structure, color scheme, typography, graphics, and user interface, to achieve an aesthetically pleasing and user-friendly website.

Web design encompasses both the artistic and technical aspects of creating a website. It requires a combination of creativity, graphic design skills, and an understanding of user experience (UX) principles. Web designers aim to create websites that not only look visually appealing but also effectively communicate the desired message, engage the target audience, and facilitate easy navigation and interaction.

Read more on the 6 steps of web design below.

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What is responsive web design?

Responsive web design is an approach to web design and development that aims to create websites that adapt and respond to different devices and screen sizes. With the increasing variety of devices used to access the internet, such as desktop computers, laptops, tablets, and smartphones, responsive web design ensures optimal viewing and usability across all these devices.

Read more on the key principles of responsive web design on the link below,

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What is a custom designed website?

A custom design website is a website that is built specifically to meet the unique requirements and preferences of a particular individual or organization. Instead of using pre-made templates or generic designs, a custom-designed website is created from scratch to align with the client's branding, functionality needs, and user experience goals.

In a custom design website, every aspect of the site, including layout, color scheme, typography, graphics, and features, is tailored to suit the client's specifications. This approach allows for greater flexibility, creativity, and control over the website's appearance and functionality.

The process of creating a custom-designed website typically involves several stages, such as gathering requirements, creating wireframes and mockups, coding and development, integration of desired features and functionalities, and testing and optimization. It often requires the expertise of professional web designers and developers who are skilled in various technologies and programming languages.

Custom-designed websites are ideal for businesses or individuals who have specific branding guidelines, unique design preferences, or complex functional requirements that cannot be easily achieved with ready-made templates or website builders. These websites are often highly tailored to the target audience and provide a more personalized and engaging user experience.

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WordPress website - why is it the global market leader for business websites?

Yes, WordPress is considered the market leader globally for building business websites. It powers a significant portion of websites on the internet, including both small businesses and large enterprises. While it's difficult to provide an exact market share, various statistics indicate that WordPress holds a substantial portion of the CMS market.

According to a report by W3Techs, as of July 2021, WordPress website accounted for over 40% of all websites using a content management system, and it had a market share of around 64% among CMS-built websites. These figures demonstrate WordPress's dominance in the CMS market.

WordPress website popularity can be attributed to several factors:

  1. Flexibility and Customization: WordPress offers a vast ecosystem of themes and plugins, allowing businesses to create highly customizable and feature-rich websites. It provides a wide range of design options, functionality enhancements, and integration possibilities to suit different business needs.
  2. User-Friendliness: WordPress is known for its intuitive and user-friendly interface, making it accessible to users of varying technical backgrounds. Content creation, editing, and publishing can be easily managed through its backend administration panel.
  3. Strong Community and Support: WordPress benefits from a large and active community of developers, designers, and users who contribute to its ongoing development and provide support. The community-driven nature of WordPress ensures frequent updates, security enhancements, and a wealth of resources for troubleshooting and assistance.
  4. Google SEO-Friendly: WordPress is well-regarded for its search engine optimization (SEO) capabilities. It offers plugins and features that assist with optimizing content, metadata, URLs, and other SEO-related aspects, helping businesses improve their visibility in search engine results.
  5. Scalability: WordPress is suitable for businesses of all sizes. It can be used to create simple websites, blogs, or expand to complex, enterprise-level solutions. Its scalability and versatility make it an attractive choice for businesses with evolving needs.

While there are other CMS platforms and website builders available, WordPress's market share and widespread adoption make it a popular choice for businesses worldwide. It provides a solid foundation for creating professional and functional business websites.

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Why is Google SEO important to my business?

Google SEO (Search Engine Optimization) is important to your business for several reasons. Read more on the link below.

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Why do I need marketing for my business website?

Business marketing is essential for your business website for several reasons, read more on the 6 recommended commercial reasons you should be marketing your business.

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What is the difference between an ecommerce website and a brochure website?

The main difference between an ecommerce website and a brochure website lies in their primary purpose and functionality, read more below.

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What is the difference in web design and web development?

Web design and web development are two distinct disciplines that are closely related but focus on different aspects of creating a website:

  1. Web Design: Web design refers to the process of creating the visual appearance and user experience of a website. It involves planning and designing the layout, color scheme, typography, graphics, and overall aesthetics of the website. Web designers use various design tools and software to create wireframes, mockups, and visual designs that align with the client's objectives, target audience, and branding guidelines. They focus on aspects such as user interface (UI) design, user experience (UX) design, and creating engaging and intuitive interactions. Web design is primarily concerned with the look and feel of the website.
  2. Web Development: Web development refers to the process of building the functionality and structure of a website. It involves the coding and programming required to turn the visual design into a fully functional website. Web developers use programming languages such as HTML, CSS, JavaScript, and server-side languages (e.g., PHP, Python, Ruby) to implement the design, handle data storage and retrieval, and enable interactive features and functionalities. Web development includes front-end development (client-side coding that controls how the website is displayed and interacts with users) and back-end development (server-side coding that manages the website's data and functionality). Web development is concerned with making the website work as intended and ensuring its smooth operation.

To summarize, web design focuses on the visual appearance, user experience, and aesthetics of a website, while web development deals with the coding and programming required to make the design functional and interactive. Web design and web development often overlap and require collaboration to create a successful website. Designers and developers work together to bring the design concept to life and create a website that is visually appealing, user-friendly, and technically robust.

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Can I migrate my existing business website to a new website setup?

Yes, it is possible to migrate your existing business website to a new website setup at Wed Design NI Ltd and we have a service specifically for that. Website migration involves transferring your website's content, design elements, and functionality from one platform or hosting environment to another.

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What is a theme based website?

A theme-based website is a website that utilizes a pre-designed theme or template as the foundation for its visual appearance and layout. A theme is a collection of design elements, styles, and functionalities that can be applied to a website to achieve a specific look and feel.

Theme-based websites are commonly used in content management systems (CMS) like WordPress, Drupal, or Joomla. These CMS platforms offer a wide range of pre-designed themes that users can choose from and apply to their websites. Themes typically include pre-designed layouts, color schemes, typography choices, and often come with built-in features and functionalities.

The main advantages of using a theme-based website include:

  1. Ease of use: Themes provide a convenient way for individuals or businesses to quickly set up a website without requiring extensive design or coding knowledge. They often come with intuitive customization options that allow users to modify the theme to match their branding and content.
  2. Cost-effective: Themes are generally more cost-effective compared to custom-designed websites since they eliminate the need for hiring a professional web designer or developer. Many themes are available for free, while premium themes may require a one-time purchase.
  3. Time-saving: By using a pre-designed theme, the website development process can be significantly accelerated since a considerable amount of design work is already completed. This is particularly useful for individuals or businesses with tight deadlines or limited resources.
  4. Established design standards: Themes are usually created by professional designers who follow current design trends and best practices, ensuring a visually appealing and user-friendly website.

However, it's important to note that theme-based websites have some limitations. Since themes are shared designs, there is a possibility that other websites may have a similar appearance. Customization options can also be restricted, making it challenging to achieve a truly unique look and feel. Additionally, some themes may contain bloated code or unnecessary features, which can negatively impact website performance and loading times.

Overall, theme-based websites are a popular choice for individuals and small businesses looking for a cost-effective and efficient way to establish an online presence with a visually appealing and functional website.

How long will it take to build my new business website?

Website builds tend to take anywhere between 1 week-9 weeks depending on the package you take with us here at Web Design NI Ltd and/or from the date we receive and agree all your web content.

Of course, the exact time frame will depend on the various aspects of your unique project. We’ll be able to confirm timelines once we’ve sat down and worked out the specifics with you.

Will a new business website harm my existing physical stores and their performance?

Introducing a new business website should not inherently harm the performance of your existing physical stores. In fact, a well-designed website can complement and enhance your overall business presence. Here are a few points to consider:

  1. Increased Visibility: A website can expand your reach and visibility by allowing potential customers to find your business online. It can attract new customers who may not have discovered your physical stores otherwise. By leveraging digital marketing strategies, you can drive traffic to both your website and physical stores, creating a symbiotic relationship.
  2. Improved Customer Experience: A user-friendly and informative website can enhance the overall customer experience. It can provide useful information about your products, services, store locations, opening hours, and contact details. This can help customers make informed decisions and improve their interactions with your business.
  3. Online Sales and E-commerce: If your business incorporates e-commerce functionality on your website, it can provide an additional revenue stream by enabling customers to make purchases online. This can complement your physical stores and reach customers who prefer online shopping or are located outside the vicinity of your physical stores.
  4. Brand Consistency: A well-designed website allows you to present a consistent brand identity across both online and offline channels. By maintaining cohesive branding and messaging, you can reinforce your brand's presence and create a seamless experience for customers, whether they engage with your business online or in-person.
  5. Integration and Omnichannel Strategies: Consider implementing omnichannel strategies that integrate your website with your physical stores. For instance, you can offer options for online order pickup at your physical locations or provide in-store experiences that drive customers to explore your website for more information or exclusive promotions.

While a new website can bring numerous benefits, it's important to ensure that it aligns with your overall business strategy and is implemented effectively and that's where Web Design NI Ltd come in. Proper planning, design, and marketing strategies can help maximize the potential of your website without negatively impacting your existing physical stores. Additionally, monitoring and analyzing data, such as foot traffic, online sales, and customer feedback, can provide valuable insights to optimize your business's performance across all channels.

Why do I need a privacy policy and terms of use on my business website?

Having a privacy policy and terms of use on your business website is important for several reasons:

  1. Legal Compliance: Privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States, often require businesses to have a privacy policy that outlines how user data is collected, used, stored, and protected. By having a privacy policy, you demonstrate your commitment to complying with these laws, which can help you avoid legal issues and potential fines.
  2. Transparency and Trust: A privacy policy helps build trust with your website visitors and customers. It shows that you value their privacy and are transparent about how their personal information is handled. When users know what data you collect, how it's used, and how it's protected, they are more likely to feel comfortable sharing their information with you.
  3. User Rights and Choices: A privacy policy informs users about their rights regarding their personal data. It explains how they can access, update, or delete their information and how they can opt out of certain data processing activities, such as receiving marketing emails. Providing users with clear information about their rights and choices helps establish a positive relationship and can enhance their overall experience on your website.
  4. Terms of Use: Terms of use outline the rules, conditions, and limitations that govern the use of your website or services. They set expectations for users and help protect your business's rights and intellectual property. Terms of use typically cover topics such as user conduct, intellectual property rights, disclaimers, liability limitations, and dispute resolution. By having clear terms of use, you can manage user expectations, protect your business interests, and establish a legal framework for using your website or services.
  5. Risk Mitigation: A privacy policy and terms of use can help protect your business from potential disputes, legal claims, or misuse of your website or services. By clearly stating the rules, limitations, and disclaimers, you can reduce the likelihood of misunderstandings, unauthorized use, or liability issues.

It's important to note that privacy policies and terms of use should be drafted with the assistance of legal professionals who can ensure compliance with applicable laws and tailor them to your specific business needs and jurisdiction. Additionally, it's essential to keep your privacy policy and terms of use up to date and revise them as necessary to reflect changes in laws, regulations, or your business practices.

What is GDPR and as a business do I need to comply with it?

GDPR stands for the General Data Protection Regulation. It is a comprehensive data protection and privacy law implemented by the European Union (EU) in May 2018. The GDPR aims to protect the personal data and privacy of EU citizens and residents by regulating how businesses and organizations handle and process their data.

The GDPR applies to businesses and organizations that collect, process, or store personal data of individuals located in the EU, regardless of the business's location. Therefore, if your business interacts with customers, website visitors, or individuals from the EU and collects their personal data, you need to comply with the GDPR. All websites designed by Web Design NI Ltd are GDPR compliant.

Here are some key aspects of the GDPR:

  1. Lawful Basis for Data Processing: The GDPR requires businesses to have a lawful basis for processing personal data. This means that you must have a valid reason for collecting and processing individuals' personal information, such as fulfilling a contract, obtaining consent, complying with legal obligations, or pursuing legitimate interests.
  2. Consent and Privacy Notices: The GDPR sets higher standards for obtaining valid consent to collect and process personal data. It requires businesses to provide clear and transparent privacy notices that inform individuals about the purpose of data processing, the categories of data collected, how it will be used, and their rights.
  3. Data Subject Rights: The GDPR grants individuals several rights regarding their personal data, including the right to access their data, correct inaccuracies, erase their data ("right to be forgotten"), restrict processing, and receive a copy of their data in a portable format. Businesses must be able to respond to these requests within specific timeframes.
  4. Data Protection Officer (DPO): In certain cases, businesses may be required to appoint a Data Protection Officer (DPO) responsible for overseeing data protection and GDPR compliance within the organization. This requirement applies to businesses that conduct large-scale processing of sensitive personal data or engage in systematic monitoring of individuals.
  5. Data Security and Breach Notification: The GDPR emphasizes the need for businesses to implement appropriate security measures to protect personal data from unauthorized access, loss, or theft. It also mandates that businesses report any data breaches to relevant authorities and, in some cases, to affected individuals.

Non-compliance with the GDPR can result in significant fines and penalties. The specific penalties depend on the nature and severity of the violation, but they can reach up to 4% of the annual global turnover or €20 million, whichever is higher.

To ensure GDPR compliance, businesses should review their data collection practices, update privacy policies and consent mechanisms, implement appropriate security measures, train staff on data protection, and establish procedures for handling data subject requests and data breaches. It is advisable to seek legal advice or consult with a privacy professional to ensure comprehensive compliance with the GDPR requirements.

How does my business website rank on Google?

Ranking on Google is influenced by a variety of factors, and while the exact algorithms used by search engines are not publicly disclosed, there are several key elements that can impact your business website's ranking:

  1. Relevant and Quality Content: Google values websites that provide valuable, relevant, and high-quality content to users. Creating informative, well-written content that satisfies user intent and incorporates relevant keywords can improve your website's visibility and ranking. Regularly updating your content and ensuring it is unique, engaging, and optimized for search engines is important.
  2. On-Page Optimization: On-page optimization involves optimizing various elements of your web pages to improve their search engine visibility. This includes optimizing page titles, meta descriptions, headings, URL structures, and using relevant keywords in a natural and strategic manner. Properly structuring your content with headings, paragraphs, and bullet points can also enhance readability and search engine crawlers' understanding of your content.
  3. Website Performance and User Experience: Google considers factors related to website performance and user experience in its ranking algorithm. A website that loads quickly, is mobile-friendly, has intuitive navigation, and provides a positive user experience is more likely to rank higher. Optimizing your website's speed, responsiveness, and usability can contribute to improved rankings.
  4. Backlinks and Link Building: Backlinks, which are links from other websites pointing to yours, are an important ranking factor. Google sees high-quality, relevant backlinks as a vote of confidence in your website's authority and credibility. Building a strong backlink profile through content marketing, guest blogging, social media promotion, and building relationships with other relevant websites can help improve your website's visibility and ranking.
  5. Technical SEO: Technical aspects of your website, such as proper indexing, sitemap implementation, URL canonicalization, schema markup, and proper use of structured data, can impact your website's visibility and search engine rankings. Ensuring your website is technically optimized and adheres to best practices can positively affect your ranking.
  6. User Engagement and Social Signals: Google takes into account user engagement signals, such as the time spent on a website, bounce rate, click-through rates (CTRs), and social signals (shares, likes, and comments). Engaging and interactive content, social media presence, and positive user interactions can indirectly influence your website's ranking.

It's important to note that SEO is an ongoing process, and it takes time and consistent effort to see improvements in your website's ranking. It's recommended to stay up to date with SEO best practices, monitor your website's performance using analytics tools, and make continuous optimizations to enhance your website's visibility and organic search rankings on Google.

My website is slow, what are core web vitals?

Core Web Vitals are a set of specific metrics that Google uses to assess and measure the user experience of a website. These metrics focus on three key aspects of web performance: loading, interactivity, and visual stability. Core Web Vitals are an important consideration for website owners and developers as they can impact search engine rankings and user satisfaction.

The three Core Web Vitals metrics are:

  1. Largest Contentful Paint (LCP): LCP measures the time it takes for the largest visible content element (such as an image or a block of text) to fully load and become visible to the user. It helps determine how quickly the main content of a page is rendered. To provide a good user experience, the LCP should occur within the first 2.5 seconds of the page starting to load.
  2. First Input Delay (FID): FID measures the time it takes for a webpage to become interactive from the user's perspective. It quantifies the delay between a user's first interaction (such as clicking a button or selecting a menu item) and the browser's response. To provide a good user experience, the FID should be less than 100 milliseconds.
  3. Cumulative Layout Shift (CLS): CLS measures the visual stability of a webpage by quantifying unexpected layout shifts of page elements during the loading process. It calculates the sum of all individual layout shift scores that occur as a result of elements moving or resizing unexpectedly. A low CLS score is desirable to prevent content from shifting and causing a poor user experience. A score of less than 0.1 is considered good.

These Core Web Vitals metrics are part of Google's initiative to improve the overall user experience of the web. Google has stated that starting from May 2021, these metrics will be considered as ranking signals in search results. Websites that offer a better user experience in terms of loading speed, interactivity, and visual stability are more likely to rank higher.

If your website is experiencing slow loading times, it is important to optimize its performance to improve the Core Web Vitals metrics. Some strategies to improve performance include optimizing images, minifying and compressing files, leveraging browser caching, reducing server response times, and using content delivery networks (CDNs) to deliver content faster to users across different regions.

It's recommended to use tools such as Google PageSpeed Insights or Lighthouse to assess your website's Core Web Vitals performance and identify areas that require improvement. By addressing these metrics and optimizing your website accordingly, you can enhance user experience, potentially improve search engine rankings, and retain visitors on your site.

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